Product: Girl Friday
Innovator: Kylie Robertson (Vic)
Company: Ish Media
Girl Friday is a live action interactive sitcom for distribution across multiple media platforms. It uses a sophisticated online tracking system to produce a unique viewer experience on each visit. It marries various screen languages in a format that bridges the gap between traditional film/TV distribution and the digital media space.
Girl Friday is a narrative-led, multi-platform entertainment experience which uses sophisticated online customisation to ensure an individualised experience while building an extensive database to drive ongoing development and marketing.
Stage of Innovation:
Girl Friday has an online demonstration website with eight integrated live action video episodes ans simulated mobile content, along with various other interactive assets.